DotCO Law Marketing Blog

We are passionate about helping lawyers market themselves on the internet. In fact, we can’t stop talking about it….

We needed an outlet. So we started this blog.

We plan to post twice a week, but that may increase with time. Check back every Tuesday and Thursday for updates, or subscribe via e-mail or feed reader.

Laffey, Bucci & Kent LLP win $20,000 DotCO Campaign!

Posted by on Aug 8, 2012 in Uncategorized | 2 comments

Laffey, Bucci & Kent LLP win $20,000 DotCO Campaign!

DotCO Law Marketing spent several days in July attending the American Association for Justice Annual Convention in Chicago, Illinois. We got to reconnect with some old friends and make new ones too, including some new customers! Once again, we sponsored the indoor golf challenge, which was a ton of fun. At the convention, we raffled off a $20,000 DotCO Campaign to one luck law firm. We gave away $20,000 worth of our online advertising! Conference attendees entered the raffle by having their badges scanned at one of our two booths and listening...

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FDA Shares New Plan for most Medical Devices to have Unique Identification Numbers

Posted by on Jul 5, 2012 in Uncategorized | 3 comments

FDA Shares New Plan for most Medical Devices to have Unique Identification Numbers

New FDA Plan to Give Medical Devices and Implants Serial Numbers for Easy Public Tracking Featured image courtesy of pinksherbet licensed under creative commons. The FDA has unveiled a new plan to give medical devices, such as hip implants, unique identification numbers. The idea is that a cohesive and publicly accessible database of medical devices can save lives and avoid serious injury. As of now, there is really no way for a manufacturer or doctor to know which devices are dangerous. Furthermore, in cases where there is a problem...

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10 Social Media and Marketing Gurus that Your Law Firm Should Follow on Twitter

Posted by on Mar 15, 2012 in Social Media | 0 comments

10 Social Media and Marketing Gurus that Your Law Firm Should Follow on Twitter

10 Social Media and Marketing Gurus that Your Law Firm Should Follow on Twitter Featured image courtesy of Rosaura Ochoa licensed under creative commons. If your law firm is on Twitter, and it should be, there are many useful feeds to follow. We are interested in the ones that will help your law firm market itself. To that end, we have compiled a list of useful Twitter accounts focused on marketing and social media. We have mentioned some of these earlier in an article about legal Twitter feeds, but we feel that anything repeated was worth...

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Which Social Media Networks are Right for Your Law Firm?

Posted by on Mar 6, 2012 in Marketing, Reputation Management, Social Media | 0 comments

Which Social Media Networks are Right for Your Law Firm?

Featured image courtesy of kat m research licensed under creative commons. Which Social Networks Should My Law Firm Join? Social Networking seems to be growing exponentially. Nearly every week, we get an invitation for a new network. At first it was just LinkedIn, Facebook, and Twitter. Google+, Pinterest, and many others have since sprouted up. How do you know if your firm needs a YouTube page? Should you be on Flickr? In this post we will do our best to help you decide which networks are right for your law firm. First, we need to...

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Legal Marketing Strategies – Switch From Absolut to GEICO

Posted by on Feb 29, 2012 in DotCO, Marketing, Print Advertising, Social Media | 1 comment

Legal Marketing Strategies – Switch From Absolut to GEICO

Legal Marketing Strategies – Going from Absolut to GEICO by Diversifying Featured image courtesy of teamstickergiant licensed under creative commons. This blog has previously covered many different types of advertising strategies for law firms. We have recommended everything from billboards and newsletters to websites, radio ads, phone books and legal directories.  A core principle at DotCO Law Marketing is the belief that using multiple types of advertising simultaneously is the most crucial part of your marketing campaign. This is...

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Managing Your Law Firm’s Online Reputation

Posted by on Feb 9, 2012 in Marketing, Reputation Management, Social Media | 1 comment

Managing Your Law Firm’s Online Reputation

Online Reputation Management for Your Law Firm Frequently, a potential client’s first introduction to your firm is online. The client may see your firm’s website, a legal directory listing, or even a blog post written by an associate. These are generally good things. Unfortunately, if you have disgruntled former clients, potential new clients are likely to come across negative reviews on Yelp, disparaging Facebook posts, or a poor review on Google Places. It is essential that you prevent bad reviews from happening in the first...

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A Camera is a Small Investment that Improves both Law Practice and Marketing

Posted by on Feb 2, 2012 in Marketing | 0 comments

A Camera is a Small Investment that Improves both Law Practice and Marketing

A Good Camera Will Help Your Law Firm in both Marketing and Practice How can you improve both your law practice and your firm’s marketing program with one small investment? Simple. Your firm needs a good camera. In today’s market, there is a digital camera that fits every budget. From simple to use point and shoot models to more expensive Digital SLR cameras, there is an almost endless supply of cameras that could be right for your firm. Prices start around $50 and can go higher than you might imagine. Let’s examine the...

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7 Twitter Users Your Law Firm Needs to be Following Now

Posted by on Jan 27, 2012 in Social Media | 0 comments

7 Twitter Users Your Law Firm Needs to be Following Now

7 Twitter Users that Lawyers at Small and Medium Sized Firms Should be Following: If you are on Twitter, you know that finding the best sources of information can be difficult. Some firms use Twitter purely for advertising. Others aggregate content from many sources. Most importantly, some users create content that will help your firm. These 7 users are sure to provide you with useful information. Kevin O’Keefe – Kevin always provides useful articles and observations about the intersection of social media and law. His tweets are...

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The Top 6 Places to Advertise Your Law Firm Locally

Posted by on Jan 17, 2012 in Marketing, Print Advertising | 0 comments

The Top 6 Places to Advertise Your Law Firm Locally

Most of the material on the internet concerning marketing is not specific to law firms. While there are many techniques that work universally, small and medium sized firms face a problem that many other companies do not. Their geographic scope is often quite restricted. Lawyers must actually be members of the bar in any state where they want clients. Logistically, it makes more sense for a lawyer to have local clients anyway. Keeping the client, the firm, the court and any other parties within driving distance cuts down on wasted time and...

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The Incredible Importance of Contact Information

Posted by on Jan 12, 2012 in Marketing, Web Design | 9 comments

The Incredible Importance of Contact Information

It is essential that every website, Facebook page, Blog Post and Twitter profile you create includes some form of contact information. The more, the better! In the past, companies and individuals have gone to great lengths to make their contact information visible. In the professional world, almost every new in-person interaction in the past century has had one thing in common: the exchange of a business card. A business card has multiple purposes. First, it is a reminder that you have met someone. It is a reminder of the interaction that took...

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